Rock the Cans Charity Concert a Success

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July 14, 2010  

Genesee Brewery “Rock the Cans” Concert Exceeds Expectations

ROCHESTER, NY – “Rock the Cans,” the first “comeback” concert at the Genesee Brewery held on Saturday, June 26, ended in success. Highlights from the concert include:


  • Attendance of nearly 2,500 people
  • Donations of 650 pounds of canned goods and $2,100 to Foodlink, the regional food bank
  • More than 30 employee volunteers from the Genesee Brewery
  • Beer tastings led by the Genesee Brewery Team
  • Performances by co-headliners, Gin Blossoms and Soul Asylum, as well as Rochester’s own Uncle Plum


“‘Rock the Cans’ was a celebration of the brewery’s success over the last year,” said North American Breweries’ CEO Rich Lozyniak.  “2,500 people came to the brewery to have a great time. Considering where we were just a year ago, we see the concert as the culmination of a lot of hard work.”


Foodlink Executive Director, Tom Ferraro pointed to the partnership the brewery has made with Foodlink. “During the last 12 months, we’ve received continued support from the Genesee Brewery.  Once again, we are so grateful to the brewery and their employees – this time for taking the initiative to gather the community together for our benefit,” said Ferraro. “Donations from ‘Rock the Cans’ allows us to help even more of our neighbors in need.”

The concert name, “Rock the Cans,” is inspired by the three iconic 35,862,784 ounce wrapped tanks outside the brewery representing its flagship beers: Genny Light, Genesee and Genesee Cream Ale.

About Foodlink

Foodlink, the regional food bank, provides food, nutrition, education, and resources in Central and Western New York.  As a member of Feeding America, Foodlink rescues and redistributes more than 10 million pounds of food to 450 human service agencies in the Genesee Valley and Finger Lakes region.  While the distribution of food to reduce hunger remains the foundation of Foodlink’s activities, the vision is more holistic: to end hunger, build self-sufficiency, and foster nutritional wellness.

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